Smooth transitions and sleek motion design come together in this explainer video we created to showcase Abstract's core concepts.
To translate the brand’s mission of driving technology adoption, we developed custom motion curves that harmonize with their existing branding materials. Every animation was crafted to reflect Abstract’s vision – a digital ecosystem where possibilities materialize through seamless connections.
The result is a contemporary visual language where integrations aren’t just implied by shapes, but actively expressed through movement. Flows and transitions become the narrative device, making complex tech feel intuitive and alive.
Client: Abstract | Year: 2024 | Service: Motion Design
Direction: Peter Lobanov
Direction: Peter Lobanov
Animation Direction: Mateus Klein | 2D Animation: Anderson Bee Motion, Mateus Klein
Illustration: German Gonzalez | 3D Modeling and Animation: Gabriel Belarmino
Producer: Joao Pedro Gnoatto
Illustration: German Gonzalez | 3D Modeling and Animation: Gabriel Belarmino
Producer: Joao Pedro Gnoatto
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