"Everything bad that happens is to make our lives better..."  - Candinho

To promote the launch of Êta Mundo Melhor, a telenovela from Rede Globo, we created a series of artworks and animations for the channel’s social platforms. The story follows Candinho as he goes after his kidnapped son, while living tense yet comic adventures. Along the way he meets unique characters who were imagined by Walcyr Carrasco, one of the most celebrated and successful telenovela writers in Brazil.

This project came to life thanks to an incredible crew of artists, who dived into collage aesthetics to recreate the novela’s world. Working closely with Globo’s creative team, we had access to diverse and profound references that enriched the animation with details (including easter eggs that were added troughout the narrative).

Client: Rede Globo  |  Year: 2025  |  Service:  Creative, Art and Animation Direction
Direction: RANDO BANDO

Tv Globo
Chief Marketing Officer: Samantha Almeida | Marketing Manager: Larissa Régia
Marketing Team: Adriano Pinheiro, Douglas Reis, Gustavo Buna, Raiza Chaves
Photography: Larissa Lopes

RANDO BANDO
Creative Direction: Luis Naza, Bebeto Cahali
Animatic: Bebeto Cahali  |  Art Direction: Luis Naza  |  Animation Direction: Mateus Klein
Ilustration: Manoela Cardoso, Ana Clara Vitorelli, Luis Naza, Mateus Klein
Animation: Camilla Loureiro, Xucrutz, Augusto Galvão, Mateus Klein, Luis Naza
Sound Production: Leonardo Lima
✦  Character Exploration  ✦
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