Three product launches, three new chapters in Laverne's history. What motivations drive the artists behind each creation? To what purpose serves each scent and color? Watch and have a glimpse of this fantastic new world.
Client: Laverne | Year: 2025 | Service: Creative Direction, Animation Direction
Direction: RANDO BANDO
Direction: RANDO BANDO
Creative Direction: Bebeto Cahali, Luiz Naza
Art Direction: Arthur Duarte | Animation Direction: Mateus Klein
Illustration: Ana Clara Vitorelli, Manoela Cardoso, Kel, Beatriz Ortiz, Lis Ayrosa
Animation: Augusto Galvão, Camilla Loureiro, Fernão Spadotto, Gerson Germano, Mateus Klein, Xucrutz
Producer: Joao Pedro Gnoatto
Art Direction: Arthur Duarte | Animation Direction: Mateus Klein
Illustration: Ana Clara Vitorelli, Manoela Cardoso, Kel, Beatriz Ortiz, Lis Ayrosa
Animation: Augusto Galvão, Camilla Loureiro, Fernão Spadotto, Gerson Germano, Mateus Klein, Xucrutz
Producer: Joao Pedro Gnoatto
✦ Chapter 1: Legend ✦
✦ Chapter 2: Laverne Beauty ✦
✦ Chapter 3: The One ✦
✦ Laverne: Chapters ✦
Thirsty for more?
✦ Full creative process on our Behance (soon) ✦
